A month-long festival called 'Tula Utsavam' is
held every year in the Iyppasi month (Thula month ). People in and
around Mayuram throng on the banks of Cauveruy during the festival.
The last day of the month is celeberated as Kadaimugam. On the holy
day of Kadaimugam, it is believed that river-goddesses Ganga ,
Yamuna and Saraswathi come and take a holy dip in Cauvery to get rid
of their sins and rejuvenate themselves to collect sins from
pilgrims who take a holy dip in those rivers. The day before
kadaimugam, car festival ( Rath ) is celeberated where cars from
Vallalar temple, Big temple and Ranganatha temple go around in their
car streets. The whole town wears a festive look for atleast a
fortnight, with all the crowd hanging around, seasonal shops opening
up, where kids and ladies freq-out shopping till they get fed up.
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